Archive for the e.l.f. Category

Makeup Monday: ELF Cosmetics

Posted in e.l.f., Makeup, Makeup Monday on March 29, 2010 by ainamakeup

Hi Everyone!!!

Today I bring you a review of three products from e.l.f Cosmetics.  e.l.f. stands for eyes lips face and they offer a complete line of makeup and nail care at incredibly affordable prices.  While I love high end cosmetics and nail polish, I don’t over look the affordable brands.  And as a makeup artist, I don’t discriminate using both high and low end products in my professional makeup kit.  If it works, it works and that’s what I use.

Waterproof Lengthening and Volumizing Mascara – $3.00

I haven’t worn waterproof mascara in years.  I was scarred by memories of products with the consistency and odor of roofing tar, not to mention how difficult it is to remove.  It’s nice to know that waterproof formulas have gotten much better over the years. I just happened to try this mascara on a rather emotional day so it was really put to the test.  It did a decent job of giving definition and a little volume and length, but it wasn’t as dramatic as other mascaras I’ve tried.  As far as waterproofing, I have to say, if you dab the tears lightly with a tissue, its works pretty well.   Any serious eye rubbing or will cause the mascara to flake off.  Luckily it does not smudge or smear, so it won’t ruin the rest of your makeup.  Another good thing is that it removes easily with face wash and water.  Here’s a picture of my eyes one with the mascara applied and one without any makeup.  Please ignore my puffy morning eyes!

Nail Polish – $1.00

ELF Medium Red

The shade pictured here is called Medium Red.  That pretty much sums up the color description.  I like wearing tomato red shades, especially on my toes. This is your basic classic red.  It’s not unique, but if you need a pretty red creme and don’t want to spend tons of money, this is an excellent choice.  The picture above is a quickie swatch but I wore this color for 5 days and it wore very well.   It did not peel, and had minimal chipping around the edges.  I would definitely check out some of the other colors in the line.  There’s a nice purple and a blue in the collection!

Brightening eye Color in Hazy Hazel – $1.00

ELF Brightening eye color "Hazy Hazel"

I didn’t love this particular eyeshadow.  The colors weren’t very intense on my eyes.  I swatched these on my arm using my finger.  When I tried these on my eyes using brushes it took alot of layering for the color to show up.  I think this shadow would work better on caucasian skin tones. e.l.f. does have a wide range of these shadows and at one dollar a pop, you can try them all!

e.l.f cosmetics are available online at and can also be found at target.

Disclaimer: a product sample was provided by the company.